What is car subscription compared to leasing?

What is a car subscription compared to leasing?

You can own, rent or subscribe to a car. When we talk about car subscription, many ask if it is not the same as leasing?

The answer is very simple: No.

Briefly summarized

You have your own car.

But with imove, you subscribe to the car: We, or one of our partners, own the car, and you subscribe to it. This means that you can unsubscribe, or switch to another car type at any time, at no extra cost. You only pay for the period you use the car.

But leasing, on the other hand, is based on a car dealer selling the car to the leasing company for three or four years, and then buying the car back for a pre-agreed amount. This means that you as a leasing customer must commit to renting the car for the three or four years. So more obligations and less flexibility.

Do you still understand nothing? Read more here!

About imove

● A substainable car subscription without long term commitment
● Warranty, maintanance, tyres, tyrechange, insurrance included
● Free upgrade to an extra car/weekend car 10 days a year
● Norways most satisfied customers according to Trustpilot

Cabin car BMW ix3

Want to know more about car subscription?

It’s not a car. It’s a lifestyle.Founded in 2018, imove enables players across industries like automotive, finance, insurance but also electricity and telecom, to use their white-label technology to offer car subscriptions as an alternative to car ownership or leasing.

Car subscriptions are a flexible alternative to leasing or owning a vehicle | imove

Car subscription fits the modern consumer perfectly. Younger generations are used to subscribing to services, not owning things. The average car subscription customer is 37 years of age, which is why car subscriptions are “The Netflix of cars.”


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imove won best car subscription service provider by the Norwegian Consumer Council | imove

VG, Norway’s largest newspaper, released an article mapping out seven-car subscription providers in Norway, revealing differences between the services and ranking them according to customer favorability.


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It’s not a car. It’s a lifestyle.Founded in 2018, imove enables players across industries like automotive, finance, insurance but also electricity and telecom, to use their white-label technology to offer car subscriptions as an alternative to car ownership or leasing.

Car subscription: a more flexible option | imove

Car subscriptions offer an alternative to financing methods such as purchase or leasing, but subscriptions offer the flexibility that a leasing or purchase contract is not designed to provide.


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