imove won best car subscription service provider by the Norwegian Consumer Council | imove

imove won best car subscription service provider by the Norwegian Consumer Council | imove



imove Norway has won the best car subscription service provider by the Norwegian Consumer Council. It is fantastic to see that car subscription is gaining more traction as a favorable way to have a car and we are thrilled to have such happy end customers, some of which were featured in the news.

VG, Norway’s largest newspaper, released an article mapping out seven-car subscription providers in Norway, revealing differences between the services and ranking them according to customer favorability.

“It’s imove who supremely wins the Consumer Council’s survey.” The council assessed and scored roughly 50 criteria including subscription period, mileage included, insurance deductible, amount of drivers, and the opportunity to swap cars.

“The keyword is flexibility. The car is always available, as opposed to, for example, a car-sharing or short-term rental,” wrote Hanne Hattrem, VG journalist.

The council assessment serves as confirmation the industry is evolving and providers have taken a variety of approaches on how to offer car subscription. It seems there is not necessarily a “right” formula for car subscription services but rather many ways to meet different customer segments. Ultimately, we are thrilled to see so many providers offering car subscription and view this as a strong indication that the automotive industry is headed toward a more innovative future.

According to Accenture and McKinsey, 20-25% of car sales will be in the form of subscriptions by 2025. Reports like VG’s are fantastic for educating not-yet users on how buying, leasing, renting, and subscribing differ and position car subscription as the emerging favorite. Consumers appreciate the cost predictability that car subscription offers. The author writes, "Subscriptions contain many benefits that can not easily be priced."

One of our customers said he values the possibility of changing cars when needed. Swapping to a different car can easily be done on the website, automatically updating the subscription's monthly fee and customer profile. The customer in reference had previously driven an Xpeng G3 and found it charged a little too slowly for his needs and was therefore replaced.

Customers and industry experts are certain that car subscription will be a method of accessing a car in the future and as more providers opportunity on the opportunity to deliver this product, the mobility industry becomes more customer centric and increasingly relevant in people's everyday lives.

To read the full Norwegian article, go to:




Toyota KINTO Flex

ALD Swap

Bertel O. Steen Fleks

Care by Volvo

Hertz FlexiLease

Avis Avis Månedsleie