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It’s not a car. It’s a lifestyle.Founded in 2018, imove enables players across industries like automotive, finance, insurance but also electricity and telecom, to use their white-label technology to offer car subscriptions as an alternative to car ownership or leasing.

Car subscription platform, imove, closes €16M Series A led by AutoScout24 to fuel the electric carrevolution

Bergen, Norway, June 30th, 2021 - The Norwegian mobility tech company recently closed a capital raise bringing the largest pan-European online car market AutoScout24, venture capital player Norselab, and the Norwegian state climate investment company Nysnø into imove. Existing owner Hedin Automotive also joined the capital round. imove does an equity issue of €13M combined with a €3M secondary sale of shares to further improve the company’s cap table.

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Why choose imove?

Why choose imove?

People ask why they should have a car subscription from imove. We would like to try to answer that, because that question raises several interesting topics.


Read more
What does a car cost?

How much does a car cost?

The cost picture of the car is often very confusing and unpredictable. With a car subscription, however, it is very easy!

Read more
Why choose imove?

Why choose imove?

People ask why they should have a car subscription from imove. We would like to try to answer that, because that question raises several interesting topics.


Read more
This is mandatory

What is a car subscription?

What is a car subscription and why has it become so popular? Recently, a number of different alternatives to buying and leasing a car have emerged, let's take a closer look at the car subscription!

Read more
It’s not a car. It’s a lifestyle.Founded in 2018, imove enables players across industries like automotive, finance, insurance but also electricity and telecom, to use their white-label technology to offer car subscriptions as an alternative to car ownership or leasing.

Car subscription platform, imove, closes €16M Series A led by AutoScout24 to fuel the electric carrevolution

Bergen, Norway, June 30th, 2021 - The Norwegian mobility tech company recently closed a capital raise bringing the largest pan-European online car market AutoScout24, venture capital player Norselab, and the Norwegian state climate investment company Nysnø into imove. Existing owner Hedin Automotive also joined the capital round. imove does an equity issue of €13M combined with a €3M secondary sale of shares to further improve the company’s cap table.

Read more
Why choose imove?

Why choose imove?

People ask why they should have a car subscription from imove. We would like to try to answer that, because that question raises several interesting topics.


Read more
What does a car cost?

How much does a car cost?

The cost picture of the car is often very confusing and unpredictable. With a car subscription, however, it is very easy!

Read more
Why choose imove?

Why choose imove?

People ask why they should have a car subscription from imove. We would like to try to answer that, because that question raises several interesting topics.


Read more
This is mandatory

What is a car subscription?

What is a car subscription and why has it become so popular? Recently, a number of different alternatives to buying and leasing a car have emerged, let's take a closer look at the car subscription!

Read more